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  1. About Us
    1. Overview
    2. History
    3. Recognition
    4. Offices
  2. Our Practice
    1. Practice Areas
      1. Patents, Utility Models, and Industrial Designs
      2. Trademarks
      3. Copyrights
      4. Corporate, Commercial and Business Law
      5. IP Litigation, Alternative Dispute Resolution
      6. Regulatory Law
      7. Licensing, Tech Transfer & Franchising
      8. Anti-Piracy, Anti-Counterfeiting & Enforcement
    2. Industry Groups
      1. Media, Sports & Entertainment Law Group
      2. Life Science & Pharmaceutical Law Group
  3. Our People
    1. Partners
      1. Sergio L. Olivares, Sr. † (1931-2010)
      2. Sergio L. Olivares, Jr.
      3. Luis C. Schmidt
      4. Cesar Ramos, Jr.
      5. Antonio Belaunzarán
      6. Gustavo A. Alcocer
      7. Alejandro Luna
      8. Alonso Camargo
      9. Daniel Sanchez
    2. Associates (A - M)
      1. Osvaldo Amaral
      2. Armando Arenas
      3. Sofía Arroyo
      4. Guillermo Ballesteros
      5. Abraham Diaz
      6. Georgina Flores
      7. Pedro Herrera
    3. Associates (N - Z)
      1. Mauricio Narváez
      2. Víctor Ramírez
      3. Sergio Rangel
      4. Maria del Carmen Sada
      5. Juan Luis Serrano
      6. Guillermo Treviño
    4. Attorneys / Engineers
      1. Emilio Albarrán
      2. Agustín Azcatl
      3. Alejandra Badillo
      4. Ignacio Burgoa
      5. Fernando Calderón
      6. Martha Celis
      7. Erwin Cruz
      8. Fernanda Díaz
      9. Luz Elena Elías
      10. Maria Fenton
      11. 12 more items...
    5. Firm Administration
    6. Directory
  4. Knowledge & Resources
    1. Articles
      1. Trademark Law Articles
        1. International Comparative Legal Guide: Trademarks 2013
        2. Altering the distinctive sign of a mark
        3. Filing reforms will save paper and money
        4. Getting the Deal Through -Trademarks 2013
        5. A new solution for trade mark filing errors
        6. Crossed wires: protecting medicines in Mexico
        7. New Trademark Examiner's Manual
        8. Supreme Court: individuals can register marks
        9. Use requirements
        10. Approach to composite marks changed, again
        11. 50 more items...
      2. Patent Law Articles
        1. PPH programmes in Mexico
        2. Patents rejected for lack of proof
        3. When copyrights and patents collide
        4. Design protection can be broadened
        5. Maximising IP rights in the life sciences industry
        6. Life Sciences - Multi-jurisdictional Guide 2012: Mexico
        7. Getting the Deal Through - Patents 2012
        8. Surge of Patent Application Final Rejections Provides Unique Opportunity for Patent Precent Making
        9. Mexico issues regulations to approve biologic drugs
        10. Latin America Roundtable
        11. 43 more items...
      3. Copyright Law Articles
        1. When copyrights and patents collide
        2. The first balanced approach to protecting copyright online
        3. How to prevent frivolous actions
        4. Advertising in social media networks
        5. Technology challenges digital rights
        6. Exceptions to copyright protection and the permitted uses of copyright works in the hi-tech and digital sectors
        7. Derechos sobre producción audiovisual
        8. How Latin America tackles cutting-edge IP issues
        9. Copyright Litigation 2010
        10. Legislation and enforcement - Copyrights 2010
        11. 103 more items...
      4. Corporate Law Articles
        1. The International Comparative Legal Guide to: Merger Control 2012
        2. Mexico issues Personal Data Protection Rules
        3. How data affects innovation
        4. A practical cross-border
        5. New registry for security interests
        6. The International Comparative Legal Guide to: Merger Control 2011
        7. The International Comparative Legal Guide to: Merger Control 2010
        8. Due diligence issues to consider in M&A
        9. Income expectations in licensing
        10. The reasons for valuation
        11. 1 more item...
      5. IP Litigation, ADR Articles
        1. Scope of new specialised courts widened
        2. Reform of preliminary injunctions
        3. Mexican Patent Office excludes Formulation Patents from Linkage Gazette
        4. Mexico gets ready to approve biocomparable drugs
        5. Mexico's hotel for the stars highlights power in the name
        6. Supreme Court upholds the worth of formulation patents
        7. Getting the Deal Through - Patents 2010
        8. Getting the Deal Through Trademarks 2010
        9. Trademark enforcement
        10. Venues for appealing IMPI decisions
        11. 15 more items...
      6. Regulatory Law Articles
        1. Life Sciences - Multi-jurisdictional Guide 2012: Mexico
        2. Maximising IP rights in the life sciences industry
        3. Recent amendment to the Federal Law for Consumer Protection
        4. Amendments to the Federal Law for Consumer Protection
        5. Mexico issues Personal Data Protection Rules
        6. New Regulations Pending
        7. Marketing authorization for pharmaceutical products to foreign applicants
        8. Data Package Exclusivity (DPE)
        9. Supreme Court upholds the worth of formulation patents
        10. Pharmaceutical trademarks
        11. 6 more items...
      7. Licensing, Tech Transfer Articles
        1. Creating a secure franchise system
      8. Anti-Piracy, Anti-Counterfeiting Articles
        1. New register against counterfeits
        2. Beat the counterfeiters in Mexico
        3. Battling counterfeits through Customs
        4. Getting the Deal Through Trademarks 2010
        5. Enforcing plant variety rights in Mexico
        6. Pharmaceutical Trademarks 2009
        7. Internet Issues
        8. Anti-counterfeiting 2009
        9. Vegetal variety rights enforced
        10. New Customs rules lead to seizures
        11. 3 more items...
      9. Media, Sports & Entertainment Focused Articles
        1. Advertising in social media networks
        2. Whither Rental Rights?
        3. Improved protection for personalities
      10. Life Sciences Focused Articles
        1. Crossed wires: protecting medicines in Mexico
        2. Current Conditions of Use Claims in the Pharmaceutical Sector in Mexico
        3. Maximising IP rights in the life sciences industry
        4. Life Sciences - Multi-jurisdictional Guide 2012: Mexico
        5. Latin America Roundtable
        6. New regulations pending
        7. The International Comparative
        8. Approval of follow-on biologics in Mexico
        9. Global Pharmaceutical Linkage Regulations:
        10. Life Sciences Handbook 2011 - Country Q&A
        11. 5 more items...
      11. 2 more items...
    2. Webinar Archive
      1. Webinar - Changes to Mexican Patent and Healthcare Laws for Life Sciences
      2. Webinar - Digital Rights Issues in Copyright Law
      3. Webinar - Data Package Exclusivity Rights in Latin America
    3. Recognition
    4. News
      1. Mexico's adhesion to the Madrid Protocol
      2. Intellectual Property: Past & Future
      3. Bill to diminish the life term of patents for medicaments
      4. Alejandro Luna's interview "La innovación
      5. Formulation patents included in the Linkage Gazette for the first time
      6. Mexico has signed the Anti-Counterfeiting Trade Agreement (ACTA)
      7. Mexican patent office shows intention to follow the Jurisprudence by which the Mexican Supreme Court gives clarification on how the Linkage Regulation applies to formulation patents
      8. Mexico moves forward for the recognition of Data Packaging Exclusivity in Mexico
      9. Olivares & Cía. named Mexico's Firm of the Year 2012 - Copyright
      10. Mexico subscribes Madrid Protocol
      11. 12 more items...
    5. Gazettes
      1. Mexican Linkage Gazette March 2013
      2. Mexican Linkage Gazette December 2012
      3. Mexican Linkage Gazette November 2012
      4. Mexican Linkage Gazette December 2011
      5. Mexican Linkage Gazette April 2011
      6. Mexican Linkage Gazette Aug 2010
      7. Mexican Linkage Gazette Dec 2009
  5. Events
  6. Offices
  7. Contact Us
  8. Quick guide to Mexico’s regulatory system
    1. Patent regulatory overview
    2. Trademark regulatory overview
    3. Copyright regulatory overview
    4. Corporate & Commercial Regulatory overview

Home » English » About Us » History

History

Olivares & Cía. began as an intellectual property boutique in 1969.  Our mission then is still our mission today – personal service, trust, and true client orientation through industry knowledge for all our clients doing business in Mexico and Latin America.

The Olivares & Cia. firm was founded to offer a forward-thinking alternative to the oligopolistic Mexican IP legal market in the late 1960s. Companies and law firms managing international IP portfolios came to Olivares for its fresh approach to protecting intellectual property rights.

Sergio Olivares, Sr. the founding partner of the firm, broke new ground by becoming the first law firm in Mexico to join technical and scientific expertise with the practice of law. Mr. Olivares’ philosophy was simple, practical and effective – you must be able to speak the technical language of the patent owner to best protect the owner’s patent rights. This vital cornerstone of a practical approach to patent law continues today. As a result, Olivares & Cia. the most is frequently-awarded IP practice in Mexico.

We have extended our practice to offer new options for clients’ legal problems. As technology progresses, so does a client’s legal complexities. To better serve our clients, Olivares is consistently at the forefront of new practice areas concerning copyright, litigation, regulatory, anti-counterfeiting, plant varieties, domain names, digital rights, and Internet related matters.

Furthermore, our corporate, commercial, and "anti-trust" areas increase opportunities for clients to obtain counsel in transactional structuring for managing, licensing, selling, acquiring or financing IP portfolios.

Olivares & Cia. has long been committed to developing the strongest group of legal professionals to manage the level of complexity and interdisciplinary orientation that clients require. During the first decade of the 21st century, our team made great strides in reshaping IP laws and changing regulatory authorizations procedures. Olivares has also won a number of landmark and precedent-setting cases at the Mexican Federal and Supreme Court levels.

More recently, we have created three specific industry teams –  the Pharmaceutical Law Group; the Media, Sports & Entertainment Law Group; and the Information Technology Law Group. These dedicated industry groups help companies manage all their specialist legal needs under one roof. Our clients benefit because our interdisciplinary approach, along with a deep technical knowledge, strengthens their ability to mitigate legal risk when doing business in Mexico and across Latin America.

Today, the Olivares firm has 45 attorneys working across all areas of corporate, commercial and intellectually property law. We serve many different industries, receive awards for excellence in legal service, and lead the charge in protecting clients’ valuable IP assets.

Through trust, value and experience, Olivares & Cía. gets results.