Armando Arenas

Armando is an Associate at Olivares & Cía. He mainly offers consulting in IP matters -trademarks and patents-, as well as advertising matters related to Trademarks and Pharmaceutical products. Armando also gets involved in consulting and litigation regarding unfair competition, trade dress protection and misleading advertising before the Mexican Institute of Industrial Property (IMPI), Federal Court of Tax and Administrative Affairs (FCTA), Federal Circuit Courts (FCC) and the Supreme Court of Justice (SCJ) Regulatory Affairs and Public Acquisitions. He is in charge of patent infringement and invalidity litigation in the pharmaceutical field. Furthermore, he participates in the protection of the linkage system between marketing authorizations and patents in force before the Federal Commission for Protection against Sanitary Risks; and is in charge of cases regarding public tenders within the health field and acquisition proceedings.

Associate  
 ara@olivares.com.mx
 +52 (55) 53223000 Ext. 3906
 +52 (55) 53223001

Practice Areas
• IP Litigation
• Regualtory Law
• Patents
• Trademarks
• Copyright

Languages
   

Memberships

• BMA 

• AMPPI  
• Asociación Nacional de Abogados de Empresa, Colegio de Abogados A.C. 

Remarkable Cases
• PepsiCo, Inc. Obtaining the status of well-known trademark of one of PepsiCo’s main trademarks through litigation. (2011)
• PepsiCo, Inc. Trademark Infringement and Unfair Competition. (2010)
• Novartis. Nullity of marketing authorization due to linkage system infringemen. (2009) 
• Frito Lay. Industrial Design Infringement. (2008)
• GlaxoSmithKline. Patent invalidity. (2005)
• Eli Lilly and Company. Patent Infringement. (2004)
• Life patent term corrections pertaining to Eli Lilly and Company, GSK, Novartis, AztraZeneca, Takeda Pharmaceuticals, Altana Pharma, Sanofi Aventis, H. Lundbeck A/S & Boehringer Ingelheim Pharma. These cases created jurisprudence from the FCTA regarding the scope of article 12 transitory of the former Industrial Property Law. (2004 to date).

Articles
• “Preliminary injunctions and infringement actions”. Intellectual Property and Pharmaceutical Research. [January 2012].
• “Approval of follow-on bilogics in Mexico”. Intellectual Asset Management. [July/August 2011].
• “Reform of preliminary injunctions”. Managing Intellectual Property. [October 2010].
• “Trademark enforcement”. World Trademark Review.  [June/July 2009].
• “Composite trademarks”. Managing Intellectual Property.  [January 2009].


Education
• Juris Doctor. Universidad Nacional Autónoma de México (UNAM), Mexico City. [1995]