Sofía Arroyo

Her work in Olivares & Cía. focuses on the Trademark practice, particularly relating to two areas: prosecution and litigation. In connection with trademark prosecution her work covers all related aspects ranging from the availability searches and the follow-up of the whole trademark prosecution process from filing to registration. As for Trademark litigation, her work covers both administrative litigation derived from the conflicts arising during the trademark prosecution, as well as the litigation before our judicial authorities covering both the Federal Court of Tax and Administrative Matters and the Federal Circuit Courts (Amparo Trials). These judicial litigations arise from appeals to the resolutions of administrative litigations and registration refusals issued by the Mexican Institute of Industrial Property. She also provides general advice in all aspects relating to obtaining and maintaining Trademark rights in Mexico.

Associate  
 sag@olivares.com.mx
 +52 (55) 53223000 Ext. 3310
 +52 (55) 53223001

Practice areas
• Trademarks
• IP Litigation & ARD
• Licensing, Tech Transfer & Franchising 

Languages
   

Memberships

• INTA 

• AMPPI  

Remarkable Cases
• Obtaining the registration certificate for the three dimensional mark for the token of the Trivial Pursuit game.
• Participation in the Nullity Trial for the registration of the SYLK mark, from which the Circuit Courts developed the concept of “specialized client”.
• Obtaining the registration for various marks which were initially refused by the Mexican Institute of Industrial Property (IMPI) for considering them descriptive, which were revoked in the Nullity Trial and granted such as TIRE SAFETY & DESING, PRODUCCIÓN ÓPTIMA & DESING, EASYCORD, FIRSTTEST.


Articles
• “Approach to composite marks changed, again”. Managing Intellectual Property Magazine.  [November 2011].
• “New approach to composite marks”. Managing Intellectual Property Magazine.  [April 2007].


Education
• The Madrid System, novelties and perspectives. Oficina de Armonización del Mercado Interior (OAMI), Alicante, Spain. [2003]
• International and Community Trademark and Design Law Program. Universidad de Alicante, Spain. [2003]
• Master in Industrial Property, Intellectual Property and the Information Society. Universidad de Alicante, Spain. [2003]
• Juris Doctor. Universidad Panamericana, Mexico City. [2002] - Cum Laude.