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      1. Sergio L. Olivares, Sr. † (1931-2010)
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      6. Gustavo A. Alcocer
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      1. Mauricio Narváez
      2. Víctor Ramírez
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      5. Juan Luis Serrano
      6. Guillermo Treviño
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    1. Articles
      1. Trademark Law Articles
        1. International Comparative Legal Guide: Trademarks 2013
        2. Altering the distinctive sign of a mark
        3. Filing reforms will save paper and money
        4. Getting the Deal Through -Trademarks 2013
        5. A new solution for trade mark filing errors
        6. Crossed wires: protecting medicines in Mexico
        7. New Trademark Examiner's Manual
        8. Supreme Court: individuals can register marks
        9. Use requirements
        10. Approach to composite marks changed, again
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      2. Patent Law Articles
        1. PPH programmes in Mexico
        2. Patents rejected for lack of proof
        3. When copyrights and patents collide
        4. Design protection can be broadened
        5. Maximising IP rights in the life sciences industry
        6. Life Sciences - Multi-jurisdictional Guide 2012: Mexico
        7. Getting the Deal Through - Patents 2012
        8. Surge of Patent Application Final Rejections Provides Unique Opportunity for Patent Precent Making
        9. Mexico issues regulations to approve biologic drugs
        10. Latin America Roundtable
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      3. Copyright Law Articles
        1. When copyrights and patents collide
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        1. The International Comparative Legal Guide to: Merger Control 2012
        2. Mexico issues Personal Data Protection Rules
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        7. The International Comparative Legal Guide to: Merger Control 2010
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      5. IP Litigation, ADR Articles
        1. Scope of new specialised courts widened
        2. Reform of preliminary injunctions
        3. Mexican Patent Office excludes Formulation Patents from Linkage Gazette
        4. Mexico gets ready to approve biocomparable drugs
        5. Mexico's hotel for the stars highlights power in the name
        6. Supreme Court upholds the worth of formulation patents
        7. Getting the Deal Through - Patents 2010
        8. Getting the Deal Through Trademarks 2010
        9. Trademark enforcement
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      6. Regulatory Law Articles
        1. Life Sciences - Multi-jurisdictional Guide 2012: Mexico
        2. Maximising IP rights in the life sciences industry
        3. Recent amendment to the Federal Law for Consumer Protection
        4. Amendments to the Federal Law for Consumer Protection
        5. Mexico issues Personal Data Protection Rules
        6. New Regulations Pending
        7. Marketing authorization for pharmaceutical products to foreign applicants
        8. Data Package Exclusivity (DPE)
        9. Supreme Court upholds the worth of formulation patents
        10. Pharmaceutical trademarks
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      8. Anti-Piracy, Anti-Counterfeiting Articles
        1. New register against counterfeits
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        4. Getting the Deal Through Trademarks 2010
        5. Enforcing plant variety rights in Mexico
        6. Pharmaceutical Trademarks 2009
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        9. Vegetal variety rights enforced
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      9. Media, Sports & Entertainment Focused Articles
        1. Advertising in social media networks
        2. Whither Rental Rights?
        3. Improved protection for personalities
      10. Life Sciences Focused Articles
        1. Crossed wires: protecting medicines in Mexico
        2. Current Conditions of Use Claims in the Pharmaceutical Sector in Mexico
        3. Maximising IP rights in the life sciences industry
        4. Life Sciences - Multi-jurisdictional Guide 2012: Mexico
        5. Latin America Roundtable
        6. New regulations pending
        7. The International Comparative
        8. Approval of follow-on biologics in Mexico
        9. Global Pharmaceutical Linkage Regulations:
        10. Life Sciences Handbook 2011 - Country Q&A
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    2. Webinar Archive
      1. Webinar - Changes to Mexican Patent and Healthcare Laws for Life Sciences
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    3. Recognition
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      1. Mexico's adhesion to the Madrid Protocol
      2. Intellectual Property: Past & Future
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      4. Alejandro Luna's interview "La innovación
      5. Formulation patents included in the Linkage Gazette for the first time
      6. Mexico has signed the Anti-Counterfeiting Trade Agreement (ACTA)
      7. Mexican patent office shows intention to follow the Jurisprudence by which the Mexican Supreme Court gives clarification on how the Linkage Regulation applies to formulation patents
      8. Mexico moves forward for the recognition of Data Packaging Exclusivity in Mexico
      9. Olivares & Cía. named Mexico's Firm of the Year 2012 - Copyright
      10. Mexico subscribes Madrid Protocol
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    5. Gazettes
      1. Mexican Linkage Gazette March 2013
      2. Mexican Linkage Gazette December 2012
      3. Mexican Linkage Gazette November 2012
      4. Mexican Linkage Gazette December 2011
      5. Mexican Linkage Gazette April 2011
      6. Mexican Linkage Gazette Aug 2010
      7. Mexican Linkage Gazette Dec 2009
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  8. Quick guide to Mexico’s regulatory system
    1. Patent regulatory overview
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Home » English » Our People » Associates (N - Z) » Guillermo Treviño

Guillermo Treviño

Guillermo's tasks comprise basically obtaining protection for our clients, among other things of: reserva rights (names of TV programs, printed matter, diffusion via computer networks, names of fiction characters or human characterizations and their features, etc.) recordation of works (drawing, computer programs, photography, audiovisual works, applied art, etc.), in order that third parties do not seek to use such protections in the Copyright field. He deals with negotiations with collecting societies for royalties collection, as well as obtaining the permits and licenses from the owners of economic rights over works, for using these works on behalf of our clients within several environments —cinematographic, advertisements in television, printed matter, etc.
Likewise we perform consultancies within the copyright environment, attendance to mediation meetings (conciliation procedure with Mexican Copyright Office) for the solution of complaints of authors, models, artists, as well as the implementation of legal actions for the defense of copyrights of our clients in any legal environment whatsoever.
Furthermore he makes consultancies in the field of Regulatory law, such as: contests, games and sweepstakes, defense and follow up of consumer complaints, attendance to public purchases for the acquisition of assets and services, in the sector of federal government and state and municipal governments.

Associate  
 gtr@olivares.com.mx
 +52 (55) 53223000 Ext. 3405
 +52 (55) 53223001


Practice areas
• Copyright
• IP Litigation
• Regulatory Law
• ADR 


Languages
   


Memberships

• AMPPI  
• BMA 


Remarkable Cases
• Landsteiner Scientific, S.A. de C.V. (claim of the publication of a scientific coverage) vs Novartis Farmacéutica civil Tort ; resulting in a favorable decision for our client. (2011)
• Patricia Solís (alleged voice of TELCEL) vs Radio Móvil Dipsa, S.A. de C.V. 2001 Tort claim and payment of royalties filed in Mexico, resulting in a favorable decision for our client and payment on behalf of the plaintiff. (2001)

Education
• Several update courses of purchase acquisitions of assets and services of federal government.
• Juris Doctor, Universidad del Valle de México (UVM), Mexico City. [1988]
When I'm not being a lawyer...
Sea fishing, which is reassuring and fun accompanied by a night sky full of stars; football containing strategies and game plans; going out to the cinema; theater providing a taste of human live action; visiting ecological reserves serving to appreciate nature; reading books with religious and spiritual content; and playing with my young daughters in the park, all manage to show me —that life is beautiful—.