Víctor Ramírez

Victor's work at Olivares & Cía. focuses mostly on counseling, negotiating and prosecuting Industrial Property disputes (Nullity, Caducity and Infringement proceedings) before the Mexican Trademark and Patent Office, as well as on the respective appeal proceeding before the Courts of Law. He is also experienced in running, analyzing and reporting results of availability search for trademarks, slogans and commercial names; preparing and filing trademark, slogan and commercial name applications at the Mexican Trademark Office; trying cases relating to product labelling prosecuted before the Consumer’s Attorney General Office (PROFECO); and trying uniform dispute resolution procedures related to domain names.
In addition, he works on contractual transactions; advising and drafting license, assignment, franchise and transfer of technology agreements; as well as making of record these type of agreements before the Mexican Trademark Office when required.

Associate  
 vrl@olivares.com.mx
 +52 (55) 53223000 Ext. 3207
 +52 (55) 53223001

Practice areas
• Regulatory Law
• Trademarks
• IP Litigation & ADR
• Licensing, Tech Transfer & Franchising

Languages
   

Memberships

• INTA  
• AMPPI  
• BMA 
• Franklin Pierce Ex-alumni Association 

Remarkable Cases
• Novartis. Successfully defended VOLTAREN Nuro trademark registration in Mexico against a cancellation action, allowing client to continue selling its well know pharmaceutical product under VOLTAREN Nuro trademark.  (2011) 
• Henkel. Recovered TURCO trademark from a local company who registered Henkel’s trademark in its name. (2010)
• Starwood Hotels and Resorts. Stopped the infringing use of W Hotel brand by an unauthorized third party, obtaining an useful precedent for client to sustain in future similar cases defending the well known mark W in Mexico . (2009)
• GlaxoSmithKline. Successfully defended our client against a potential Trademark infringement brought by Colgate for the use of the “Protección Total” toothpaste sub-brand minimizing the risk of potential liabilities. (2008)
• Rolex. Achieving Three Dimensional Trademark Protection for the ROLEX Oyster Watch in the Court of Appeal stage, obtaining for the client a valuable assent and useful tool against counterfeiting in Mexico. (2003)


Articles
• “The Mexican trademark system for pharmaceutical products”. World Trademark Review. [2012].
• "Mexico Chapter". Pharmaceutical Trademarks 2010/2011: A Global Guide. [2011].
• "Mexican Chapter". PTG. [2007].
• "Mexico Chapter". Pharmaceutical Trademarks 2009: A Global Guide. [2009].
• "New precedent case law regarding the claiming of damages resulting from an infringement of industrial property rights". Managing Intellectual Property. [2008].

Awards
• Member of the selected Latin Trademark Group Law Firm of the Year 2008. Managing Intellectual Property [2008].


Education
• Intellectual Property Summer Institute. Franklin Pierce Law Center, Concord, NH, U.S.A. [2007].
• Postgraduate Major in Intellectual Property Law. Universidad Panamericana, Mexico City. [2005].
• Juris Doctor, Universidad Nacional Autónoma de México (UNAM), Mexico City. [2000].