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  1. About Us
    1. Overview
    2. History
    3. Recognition
    4. Offices
  2. Our Practice
    1. Practice Areas
      1. Patents, Utility Models, and Industrial Designs
      2. Trademarks
      3. Copyrights
      4. Corporate, Commercial and Business Law
      5. IP Litigation, Alternative Dispute Resolution
      6. Regulatory Law
      7. Licensing, Tech Transfer & Franchising
      8. Anti-Piracy, Anti-Counterfeiting & Enforcement
    2. Industry Groups
      1. Media, Sports & Entertainment Law Group
      2. Life Science & Pharmaceutical Law Group
  3. Our People
    1. Partners
      1. Sergio L. Olivares, Jr.
      2. Luis C. Schmidt
      3. Cesar Ramos, Jr.
      4. Antonio Belaunzaran
      5. Gustavo A. Alcocer
      6. Jose Ignacio De Santiago
      7. Alejandro Luna
      8. Alonso Camargo
      9. Sergio L. Olivares, Sr.
    2. Associates (A - M)
      1. Osvaldo Amaral
      2. Armando Arenas
      3. Sofía Arroyo
      4. Guillermo Ballesteros
      5. Varinia Calleros
      6. Abraham Diaz
      7. Georgina Flores
      8. Gabriela González
      9. Pedro Herrera
      10. Carlos Maya
    3. Associates (N - Z)
      1. Mauricio Narváez
      2. Víctor Ramírez
      3. Sergio Rangel
      4. Maria del Carmen Sada
      5. Daniel Sánchez
      6. Juan Luis Serrano
      7. Guillermo Treviño
      8. Yuri Vázquez
      9. Juan Carlos Villaseñor
      10. Carlos Woodworth
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    1. Articles
      1. Trademark Law Articles
        1. Limitations on advertising regulations
      2. Patent Law Articles
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      1. Webinar - Digital Rights Issues in Copyright Law
      2. Webinar - Data Package Exclusivity Rights in Latin America
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      1. Sergio Olivares Sr. Retires After 40 Years
      2. Pharma Linkage Regulations Supreme Court Decision
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    1. Estructura y Organización
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      2. Organigramas
        1. Organigrama General
        2. Marcas - Sergio Olivares Jr.
        3. Patentes - César Ramos Jr.
        4. Corporativo - Gustavo Alcocer
        5. Marcas - Alonso Camargo
        6. Marcas - Antonio Belanunzarán
        7. Litigio - Alejandro Luna
        8. Derecho de Autor - Luis Schmidt
        9. Tecnología de la Información - Federico Romero
        10. Contraloría - Fernando Fernández
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Home » Our Practice » Practice Areas » Trademarks

Trademarks

Olivares & Cia. fiercely protects and enforces its clients’ trademark rights. With more than 40 years of experience in trademark law in Mexico and abroad, Olivares & Cia. is a leader in this area of intellectual property.

Our trademark clients cross several industries – food, beverage, household products, luxury goods, clothing apparel, entertainment, and leisure, to name a few. Because Olivares & Cia. has a wide range of legal service options, clients rely on the firm for legal counsel concerning other areas affecting trademark rights – regulatory, licensing, consumer, unfair competition, anti-counterfeiting, and litigation. We represent companies of all sizes, from small businesses to members of the Fortune 100.

Olivares & Cia. will help you determine the strength of your trademark rights so you can fully realize their value in your business strategy. We will reinforce that strength with services tailored specifically to your trademark portfolio needs – searches, registrations and renewals at the Mexican Institute of Industrial Property, due diligence, audits, license agreements, assignment agreements, anti-counterfeiting, litigation and asset sales / acquisition.

For some of our multi-national trademark clients we also secure trademark rights across the Latin America region. We have an extensive network of well established relationships with many of the most highly regarded and proven law firms across Latin America. We help reduce client’s risk and workload by managing trademark portfolios in a region of the world that many companies and non Latin law firms have found serious problems with IP protection in general.

The Trademark Group has won various awards, including Managing IP magazine’s Trademark Award. Additionally, Olivares & Cia. is the only firm to be ranked in the top tier of Chambers Latin America and Managing IP’s ranking systems.

An Industry Representation of Our Clients:

  • Media, Sports, and Entertainment
  • Pharmaceutical
  • Information Technology
  • Food and Beverages
  • Tobacco
  • Chemicals, Biotechnology, Medical Devices, Nanotechnology, Life Sciences, Plant Varieties, and Agro-Business
  • Electronics
  • Luxury Goods, Clothing, Jewelry, Cosmetics, and Perfumery
  • Hotels, Restaurants, and Tourism
  • Banking
  • Insurance
  • Oil, Gas, and Energy
  • Automotive
  • Construction, Real Estate, Machinery, Tools, and Metals