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  1. About Us
    1. Overview
    2. History
    3. Recognition
    4. Offices
  2. Our Practice
    1. Practice Areas
      1. Patents, Utility Models, and Industrial Designs
      2. Trademarks
      3. Copyrights
      4. Corporate, Commercial and Business Law
      5. IP Litigation, Alternative Dispute Resolution
      6. Regulatory Law
      7. Licensing, Tech Transfer & Franchising
      8. Anti-Piracy, Anti-Counterfeiting & Enforcement
    2. Industry Groups
      1. Media, Sports & Entertainment Law Group
      2. Life Science & Pharmaceutical Law Group
  3. Our People
    1. Partners
      1. Sergio L. Olivares, Jr.
      2. Luis C. Schmidt
      3. Cesar Ramos, Jr.
      4. Antonio Belaunzaran
      5. Gustavo A. Alcocer
      6. Jose Ignacio De Santiago
      7. Alejandro Luna
      8. Alonso Camargo
      9. Sergio L. Olivares, Sr.
    2. Associates (A - M)
      1. Osvaldo Amaral
      2. Armando Arenas
      3. Sofía Arroyo
      4. Guillermo Ballesteros
      5. Varinia Calleros
      6. Abraham Diaz
      7. Georgina Flores
      8. Gabriela González
      9. Pedro Herrera
      10. Carlos Maya
    3. Associates (N - Z)
      1. Mauricio Narváez
      2. Víctor Ramírez
      3. Sergio Rangel
      4. Maria del Carmen Sada
      5. Daniel Sánchez
      6. Juan Luis Serrano
      7. Guillermo Treviño
      8. Yuri Vázquez
      9. Juan Carlos Villaseñor
      10. Carlos Woodworth
    4. All Attorneys / Engineers
    5. Firm Administration
  4. Knowledge & Resources
    1. Articles
      1. Trademark Law Articles
        1. How Latin America tackles cutting-edge IP issues
        2. Specialised IP court corrects IMPI
        3. Protecting trade dress
        4. Mexico's hotel for the stars highlights power in the name
        5. Regulating grey goods
        6. Repercussions expected on medicine advertising campaign in Mexico
        7. Getting the Deal Through Trademarks 2010
        8. Limitations on advertising regulations
        9. Pharmaceutical trademarks
        10. Change to rule on letters of consent
        11. 34 more items...
      2. Patent Law Articles
        1. IP Law amended
        2. Regulating grey goods
        3. Supreme Court upholds the worth of formulation patents
        4. Getting the Deal Through - Patents 2010
        5. Compulsory licences and swine flu
        6. The death of business methods
        7. Pharmaceutical Advertising 2009
        8. Enforcing plant variety rights in Mexico
        9. Innovative data protection
        10. Filing divisional applications in Mexico
        11. 18 more items...
      3. Copyright Law Articles
        1. Derechos sobre producción audiovisual
        2. How Latin America tackles cutting-edge IP issues
        3. Copyright Litigation 2010
        4. Getting the Deal Through - Copyrights 2010
        5. Valuing folklore
        6. Protecting novel ideas
        7. Mexico's fair use balancing act
        8. The changing face of copyright
        9. Copyright Office to check ISSN and ISBN
        10. The new digital agenda
        11. 38 more items...
      4. Corporate Law Articles
        1. The International Comparative Legal Guide to: Merger Control 2010
        2. Due diligence issues to consider in M&A
        3. Income expectations in licensing
        4. The reasons for valuation
        5. Amendments proposed to franchise regulation
      5. IP Litigation, ADR Articles
        1. Mexico's hotel for the stars highlights power in the name
        2. Supreme Court upholds the worth of formulation patents
        3. Getting the Deal Through - Patents 2010
        4. Getting the Deal Through Trademarks 2010
        5. Trademark enforcement
        6. Venues for appealing IMPI decisions
        7. IP court instituted
        8. The new digital agenda
        9. Composite trade marks
        10. Make your case online
        11. 11 more items...
      6. Regulatory Law Articles
        1. Supreme Court upholds the worth of formulation patents
        2. Pharmaceutical trademarks
        3. Framework for biotherapeutic products established
        4. Pharmaceutical Advertising 2009
        5. New Regulations for pharma industry
        6. Transit merchandise can escape Customs
        7. Linkage Gazette proves a useful tool
        8. Drugs patent reforms introduced
      7. Licensing, Tech Transfer Articles
        1. Creating a secure franchise system
      8. Anti-Piracy, Anti-Counterfeiting Articles
        1. Beat the counterfeiters in Mexico
        2. Battling counterfeits through Customs
        3. Getting the Deal Through Trademarks 2010
        4. Enforcing plant variety rights in Mexico
        5. Pharmaceutical Trademarks 2009
        6. Internet Issues
        7. Anti-counterfeiting 2009
        8. Vegetal variety rights enforced
        9. New Customs rules lead to seizures
        10. Anti-counterfeiting 2008
        11. 2 more items...
      9. Media, Sports & Entertainment Focused Articles
        1. Whither Rental Rights?
        2. Improved protection for personalities
      10. Life Sciences Focused Articles
        1. Supreme Court upholds the worth of formulation patents
        2. Repercussions expected on medicine advertising campaign in Mexico
        3. Framework for biotherapeutic products established
        4. Pharmaceutical Trademarks 2009
        5. Pharmaceutical Advertising 2008
    2. Webinar Archive
      1. Webinar - Digital Rights Issues in Copyright Law
      2. Webinar - Data Package Exclusivity Rights in Latin America
    3. Recognition
    4. News
      1. Mr. Sergio Olivares Sr's Passing
      2. Sergio Olivares Sr. Retires After 40 Years
      3. Pharma Linkage Regulations Supreme Court Decision
      4. Managing IP magazine has once again awarded Olivares & Cia.
      5. Modifications Intellectual Property Law
  5. Events
  6. Offices
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Home » Knowledge & Resources » Articles » Trademark Law Articles

Trademark Law Articles

How Latin America tackles cutting-edge IP issues
Specialised IP court corrects IMPI
Protecting trade dress
Mexico's hotel for the stars highlights power in the name
Regulating grey goods
Repercussions expected on medicine advertising campaign in Mexico
Getting the Deal Through Trademarks 2010
Limitations on advertising regulations
Pharmaceutical trademarks
Change to rule on letters of consent
Non-traditional trademarks
Trademark enforcement
Mexico's fair use balancing act
Trademark prosecution and registration strategies
New Trade mark renewal procedures
Composite trade marks
Pharmaceutical Trademarks 2009
Internet Issues
Technology tangle: Mexico
In support of secondary meaning
New criteria regarding letters of consent
New criterion for recognising letters of consent in Mexico
Advantages of an opposition procedure
Why Mexico matters
Getting the Deal Through - Trademarks 2007
Contributing Firm Mexico 2007
Trademark refusal in Mexico on the grounds of descriptiveness
Mexico, a valuable offshoring/outsourcing destination
Two ways to protect slogans
New approach to composite marks
Preliminary injunctions in unfair competition action
Trade dress protection enhanced
Contributing Firm Mexico 2006
Examiners adopt strict trade mark practice
Creating a secure franchise system
The reasons for valuation
Contributing Firm Mexico 2005
The State of well-known trade marks
Problems of reclassification
Single colour marks in Mexico
Renewing associated trade marks
How to stop parallel imports in Mexico
Exhaustion of rights
Nullity and lapse actions under Mexican Law