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  1. About Us
    1. Overview
    2. History
    3. Recognition
    4. Offices
  2. Our Practice
    1. Practice Areas
      1. Patents, Utility Models, and Industrial Designs
      2. Trademarks
      3. Copyrights
      4. Corporate, Commercial and Business Law
      5. IP Litigation, Alternative Dispute Resolution
      6. Regulatory Law
      7. Licensing, Tech Transfer & Franchising
      8. Anti-Piracy, Anti-Counterfeiting & Enforcement
    2. Industry Groups
      1. Media, Sports & Entertainment Law Group
      2. Life Science & Pharmaceutical Law Group
  3. Our People
    1. Partners
      1. Sergio L. Olivares, Jr.
      2. Luis C. Schmidt
      3. Cesar Ramos, Jr.
      4. Antonio Belaunzaran
      5. Gustavo A. Alcocer
      6. Jose Ignacio De Santiago
      7. Alejandro Luna
      8. Alonso Camargo
      9. Sergio L. Olivares, Sr.
    2. Associates (A - M)
      1. Osvaldo Amaral
      2. Armando Arenas
      3. Sofía Arroyo
      4. Guillermo Ballesteros
      5. Varinia Calleros
      6. Abraham Diaz
      7. Georgina Flores
      8. Gabriela González
      9. Pedro Herrera
      10. Carlos Maya
    3. Associates (N - Z)
      1. Mauricio Narváez
      2. Víctor Ramírez
      3. Sergio Rangel
      4. Maria del Carmen Sada
      5. Daniel Sánchez
      6. Juan Luis Serrano
      7. Guillermo Treviño
      8. Yuri Vázquez
      9. Juan Carlos Villaseñor
      10. Carlos Woodworth
    4. All Attorneys / Engineers
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  4. Knowledge & Resources
    1. Articles
      1. Trademark Law Articles
        1. How Latin America tackles cutting-edge IP issues
        2. Specialised IP court corrects IMPI
        3. Protecting trade dress
        4. Mexico's hotel for the stars highlights power in the name
        5. Regulating grey goods
        6. Repercussions expected on medicine advertising campaign in Mexico
        7. Getting the Deal Through Trademarks 2010
        8. Limitations on advertising regulations
        9. Pharmaceutical trademarks
        10. Change to rule on letters of consent
        11. 34 more items...
      2. Patent Law Articles
        1. IP Law amended
        2. Regulating grey goods
        3. Supreme Court upholds the worth of formulation patents
        4. Getting the Deal Through - Patents 2010
        5. Compulsory licences and swine flu
        6. The death of business methods
        7. Pharmaceutical Advertising 2009
        8. Enforcing plant variety rights in Mexico
        9. Innovative data protection
        10. Filing divisional applications in Mexico
        11. 18 more items...
      3. Copyright Law Articles
        1. Derechos sobre producción audiovisual
        2. How Latin America tackles cutting-edge IP issues
        3. Copyright Litigation 2010
        4. Getting the Deal Through - Copyrights 2010
        5. Valuing folklore
        6. Protecting novel ideas
        7. Mexico's fair use balancing act
        8. The changing face of copyright
        9. Copyright Office to check ISSN and ISBN
        10. The new digital agenda
        11. 38 more items...
      4. Corporate Law Articles
        1. The International Comparative Legal Guide to: Merger Control 2010
        2. Due diligence issues to consider in M&A
        3. Income expectations in licensing
        4. The reasons for valuation
        5. Amendments proposed to franchise regulation
      5. IP Litigation, ADR Articles
        1. Mexico's hotel for the stars highlights power in the name
        2. Supreme Court upholds the worth of formulation patents
        3. Getting the Deal Through - Patents 2010
        4. Getting the Deal Through Trademarks 2010
        5. Trademark enforcement
        6. Venues for appealing IMPI decisions
        7. IP court instituted
        8. The new digital agenda
        9. Composite trade marks
        10. Make your case online
        11. 11 more items...
      6. Regulatory Law Articles
        1. Supreme Court upholds the worth of formulation patents
        2. Pharmaceutical trademarks
        3. Framework for biotherapeutic products established
        4. Pharmaceutical Advertising 2009
        5. New Regulations for pharma industry
        6. Transit merchandise can escape Customs
        7. Linkage Gazette proves a useful tool
        8. Drugs patent reforms introduced
      7. Licensing, Tech Transfer Articles
        1. Creating a secure franchise system
      8. Anti-Piracy, Anti-Counterfeiting Articles
        1. Beat the counterfeiters in Mexico
        2. Battling counterfeits through Customs
        3. Getting the Deal Through Trademarks 2010
        4. Enforcing plant variety rights in Mexico
        5. Pharmaceutical Trademarks 2009
        6. Internet Issues
        7. Anti-counterfeiting 2009
        8. Vegetal variety rights enforced
        9. New Customs rules lead to seizures
        10. Anti-counterfeiting 2008
        11. 2 more items...
      9. Media, Sports & Entertainment Focused Articles
        1. Whither Rental Rights?
        2. Improved protection for personalities
      10. Life Sciences Focused Articles
        1. Supreme Court upholds the worth of formulation patents
        2. Repercussions expected on medicine advertising campaign in Mexico
        3. Framework for biotherapeutic products established
        4. Pharmaceutical Trademarks 2009
        5. Pharmaceutical Advertising 2008
    2. Webinar Archive
      1. Webinar - Digital Rights Issues in Copyright Law
      2. Webinar - Data Package Exclusivity Rights in Latin America
    3. Recognition
    4. News
      1. Mr. Sergio Olivares Sr's Passing
      2. Sergio Olivares Sr. Retires After 40 Years
      3. Pharma Linkage Regulations Supreme Court Decision
      4. Managing IP magazine has once again awarded Olivares & Cia.
      5. Modifications Intellectual Property Law
  5. Events
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Home » Our People » Associates (N - Z) » Juan Luis Serrano

Juan Luis Serrano

Juan Serrano advises clients in the areas of trademarks, patents, regulatory law, IP litigation, and alternative dispute resolution.

 

Education:

  • Juris Doctor. Universidad Panamericana México, D.F. 2003 
  • Specialist Degree in Commercial Law. Universidad Panamericana. México, D.F. 2003 
  • Master of Laws in Innovation Law and Policy. University of Toronto. Toronto, Canada, 2006.
 

Practice Areas:
Regulatory Law

Patents
Trademarks

IP Litigation, Alternative Dispute Resolution

.
Professional Associations and Memberships:

BMA - Mexican Bar Association.- Member since 2007. Participant in the Administrative Law Committee since 2007.

AMPPI - Mexican Association for the Protection of Industrial Property since 2004. Participant in the IP litigation commission of this association since 2006.

INTA - International Trademark Association. 

BIO association - Participation in Intellectual Property Counsels Committee

 

Publications and Conferences:

“Innovative Data Protection” Article appearing in Managing Intellectual Property, November 2008.

Mexican Chapter of “The International Comparative Legal Guide to: Pharmaceutical Advertising” (2005-2008 publications).

“New regulations for Pharma Industry in Mexico” Article appearing in Managing Intelectual Property, March, 2008

Co-authorship in the Mexican Chapter on “Getting the Deal Through;   Patents- ” (2007, 2008 and 2009 publications).

Co-authorship in the Article. “Patent Links Hold Health Authorities to Account”. Managing Intellectual Property, March 2007.

Speaker at the Forum “Pharmaceutical Industry. Legal Aspects”. College of Secretaries of the Supreme Court of Justice. 2008.

Speaker at the Forum. “Intellectual Property in Mexico. Compliance with International Treaties”. Universidad Nacional Autonoma de México. 2009

Speaker at the Form. “Intellectual Property Legal Framework for the Pharmaceutical Industry and its relationship with the Federal Court for Tax and Administrative Affairs”. Federal Court for Tax and Administrative Affairs. 2009.


Languages:

English and Spanish.

E-mail:

jls@olivares.com.mx