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  1. About Us
    1. Overview
    2. History
    3. Recognition
    4. Offices
  2. Our Practice
    1. Practice Areas
      1. Patents, Utility Models, and Industrial Designs
      2. Trademarks
      3. Copyrights
      4. Corporate, Commercial and Business Law
      5. IP Litigation, Alternative Dispute Resolution
      6. Regulatory Law
      7. Licensing, Tech Transfer & Franchising
      8. Anti-Piracy, Anti-Counterfeiting & Enforcement
    2. Industry Groups
      1. Media, Sports & Entertainment Law Group
      2. Life Science & Pharmaceutical Law Group
  3. Our People
    1. Partners
      1. Sergio L. Olivares, Jr.
      2. Luis C. Schmidt
      3. Cesar Ramos, Jr.
      4. Antonio Belaunzaran
      5. Gustavo A. Alcocer
      6. Jose Ignacio De Santiago
      7. Alejandro Luna
      8. Alonso Camargo
      9. Sergio L. Olivares, Sr.
    2. Associates (A - M)
      1. Osvaldo Amaral
      2. Armando Arenas
      3. Sofía Arroyo
      4. Guillermo Ballesteros
      5. Varinia Calleros
      6. Abraham Diaz
      7. Georgina Flores
      8. Gabriela González
      9. Pedro Herrera
      10. Carlos Maya
    3. Associates (N - Z)
      1. Mauricio Narváez
      2. Víctor Ramírez
      3. Sergio Rangel
      4. Maria del Carmen Sada
      5. Daniel Sánchez
      6. Juan Luis Serrano
      7. Guillermo Treviño
      8. Yuri Vázquez
      9. Juan Carlos Villaseñor
      10. Carlos Woodworth
    4. All Attorneys / Engineers
    5. Firm Administration
  4. Knowledge & Resources
    1. Articles
      1. Trademark Law Articles
        1. How Latin America tackles cutting-edge IP issues
        2. Specialised IP court corrects IMPI
        3. Protecting trade dress
        4. Mexico's hotel for the stars highlights power in the name
        5. Regulating grey goods
        6. Repercussions expected on medicine advertising campaign in Mexico
        7. Getting the Deal Through Trademarks 2010
        8. Limitations on advertising regulations
        9. Pharmaceutical trademarks
        10. Change to rule on letters of consent
        11. 34 more items...
      2. Patent Law Articles
        1. IP Law amended
        2. Regulating grey goods
        3. Supreme Court upholds the worth of formulation patents
        4. Getting the Deal Through - Patents 2010
        5. Compulsory licences and swine flu
        6. The death of business methods
        7. Pharmaceutical Advertising 2009
        8. Enforcing plant variety rights in Mexico
        9. Innovative data protection
        10. Filing divisional applications in Mexico
        11. 18 more items...
      3. Copyright Law Articles
        1. Derechos sobre producción audiovisual
        2. How Latin America tackles cutting-edge IP issues
        3. Copyright Litigation 2010
        4. Getting the Deal Through - Copyrights 2010
        5. Valuing folklore
        6. Protecting novel ideas
        7. Mexico's fair use balancing act
        8. The changing face of copyright
        9. Copyright Office to check ISSN and ISBN
        10. The new digital agenda
        11. 38 more items...
      4. Corporate Law Articles
        1. The International Comparative Legal Guide to: Merger Control 2010
        2. Due diligence issues to consider in M&A
        3. Income expectations in licensing
        4. The reasons for valuation
        5. Amendments proposed to franchise regulation
      5. IP Litigation, ADR Articles
        1. Mexico's hotel for the stars highlights power in the name
        2. Supreme Court upholds the worth of formulation patents
        3. Getting the Deal Through - Patents 2010
        4. Getting the Deal Through Trademarks 2010
        5. Trademark enforcement
        6. Venues for appealing IMPI decisions
        7. IP court instituted
        8. The new digital agenda
        9. Composite trade marks
        10. Make your case online
        11. 11 more items...
      6. Regulatory Law Articles
        1. Supreme Court upholds the worth of formulation patents
        2. Pharmaceutical trademarks
        3. Framework for biotherapeutic products established
        4. Pharmaceutical Advertising 2009
        5. New Regulations for pharma industry
        6. Transit merchandise can escape Customs
        7. Linkage Gazette proves a useful tool
        8. Drugs patent reforms introduced
      7. Licensing, Tech Transfer Articles
        1. Creating a secure franchise system
      8. Anti-Piracy, Anti-Counterfeiting Articles
        1. Beat the counterfeiters in Mexico
        2. Battling counterfeits through Customs
        3. Getting the Deal Through Trademarks 2010
        4. Enforcing plant variety rights in Mexico
        5. Pharmaceutical Trademarks 2009
        6. Internet Issues
        7. Anti-counterfeiting 2009
        8. Vegetal variety rights enforced
        9. New Customs rules lead to seizures
        10. Anti-counterfeiting 2008
        11. 2 more items...
      9. Media, Sports & Entertainment Focused Articles
        1. Whither Rental Rights?
        2. Improved protection for personalities
      10. Life Sciences Focused Articles
        1. Supreme Court upholds the worth of formulation patents
        2. Repercussions expected on medicine advertising campaign in Mexico
        3. Framework for biotherapeutic products established
        4. Pharmaceutical Trademarks 2009
        5. Pharmaceutical Advertising 2008
    2. Webinar Archive
      1. Webinar - Digital Rights Issues in Copyright Law
      2. Webinar - Data Package Exclusivity Rights in Latin America
    3. Recognition
    4. News
      1. Mr. Sergio Olivares Sr's Passing
      2. Sergio Olivares Sr. Retires After 40 Years
      3. Pharma Linkage Regulations Supreme Court Decision
      4. Managing IP magazine has once again awarded Olivares & Cia.
      5. Modifications Intellectual Property Law
  5. Events
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Home » Our People » Partners » Gustavo A. Alcocer

Gustavo A. Alcocer

Gustavo A. Alcocer manages the Corporate and Commercial Law Group. Prior to joining Olivares & Cia as a partner in 1999, Mr. Alcocer acted as inhouse counsel for Banamex for 11 years in various positions, including Vice President of International Legal Affairs in New York and Executive Vice President and Assistant General Counsel for Grupo Financiero Banamex in Mexico City.

Mr. Alcocer holds JDs from Universidad Intercontinental de Mexico Law School and the Universidad Nacional Autónoma de México. He studied a graduate level course in the LLM Program of Banking and Securities Law at Fordham University’s School of Law in New York City. Mr. Alcocer is a member of the Mexican Bar Association, the National Association of Corporate Lawyers and the Association of Licensing Executives in Technology Transfer. He is a foreign associate of the American Bar Association and currently serves as the Secretary of the Intellectual Property and Entertainment Law Committee of the International Bar Association.

Mr. Alcocer has spoken at many educational sessions within national and international organizations and possesses a wealth of transactional experience in M&A, finance and Business law in general.