Skip Navigation

  1. About Us
    1. Overview
    2. History
    3. Recognition
    4. Offices
  2. Our Practice
    1. Practice Areas
      1. Patents, Utility Models, and Industrial Designs
      2. Trademarks
      3. Copyrights
      4. Corporate, Commercial and Business Law
      5. IP Litigation, Alternative Dispute Resolution
      6. Regulatory Law
      7. Licensing, Tech Transfer & Franchising
      8. Anti-Piracy, Anti-Counterfeiting & Enforcement
    2. Industry Groups
      1. Media, Sports & Entertainment Law Group
      2. Life Science & Pharmaceutical Law Group
  3. Our People
    1. Partners
      1. Sergio L. Olivares, Jr.
      2. Luis C. Schmidt
      3. Cesar Ramos, Jr.
      4. Antonio Belaunzaran
      5. Gustavo A. Alcocer
      6. Jose Ignacio De Santiago
      7. Alejandro Luna
      8. Alonso Camargo
      9. Sergio L. Olivares, Sr.
    2. Associates (A - M)
      1. Osvaldo Amaral
      2. Armando Arenas
      3. Sofía Arroyo
      4. Guillermo Ballesteros
      5. Varinia Calleros
      6. Abraham Diaz
      7. Georgina Flores
      8. Gabriela González
      9. Pedro Herrera
      10. Carlos Maya
    3. Associates (N - Z)
      1. Mauricio Narváez
      2. Víctor Ramírez
      3. Sergio Rangel
      4. Maria del Carmen Sada
      5. Daniel Sánchez
      6. Juan Luis Serrano
      7. Guillermo Treviño
      8. Yuri Vázquez
      9. Juan Carlos Villaseñor
      10. Carlos Woodworth
    4. All Attorneys / Engineers
    5. Firm Administration
  4. Knowledge & Resources
    1. Articles
      1. Trademark Law Articles
        1. How Latin America tackles cutting-edge IP issues
        2. Specialised IP court corrects IMPI
        3. Protecting trade dress
        4. Mexico's hotel for the stars highlights power in the name
        5. Regulating grey goods
        6. Repercussions expected on medicine advertising campaign in Mexico
        7. Getting the Deal Through Trademarks 2010
        8. Limitations on advertising regulations
        9. Pharmaceutical trademarks
        10. Change to rule on letters of consent
        11. 34 more items...
      2. Patent Law Articles
        1. IP Law amended
        2. Regulating grey goods
        3. Supreme Court upholds the worth of formulation patents
        4. Getting the Deal Through - Patents 2010
        5. Compulsory licences and swine flu
        6. The death of business methods
        7. Pharmaceutical Advertising 2009
        8. Enforcing plant variety rights in Mexico
        9. Innovative data protection
        10. Filing divisional applications in Mexico
        11. 18 more items...
      3. Copyright Law Articles
        1. Derechos sobre producción audiovisual
        2. How Latin America tackles cutting-edge IP issues
        3. Copyright Litigation 2010
        4. Getting the Deal Through - Copyrights 2010
        5. Valuing folklore
        6. Protecting novel ideas
        7. Mexico's fair use balancing act
        8. The changing face of copyright
        9. Copyright Office to check ISSN and ISBN
        10. The new digital agenda
        11. 38 more items...
      4. Corporate Law Articles
        1. The International Comparative Legal Guide to: Merger Control 2010
        2. Due diligence issues to consider in M&A
        3. Income expectations in licensing
        4. The reasons for valuation
        5. Amendments proposed to franchise regulation
      5. IP Litigation, ADR Articles
        1. Mexico's hotel for the stars highlights power in the name
        2. Supreme Court upholds the worth of formulation patents
        3. Getting the Deal Through - Patents 2010
        4. Getting the Deal Through Trademarks 2010
        5. Trademark enforcement
        6. Venues for appealing IMPI decisions
        7. IP court instituted
        8. The new digital agenda
        9. Composite trade marks
        10. Make your case online
        11. 11 more items...
      6. Regulatory Law Articles
        1. Supreme Court upholds the worth of formulation patents
        2. Pharmaceutical trademarks
        3. Framework for biotherapeutic products established
        4. Pharmaceutical Advertising 2009
        5. New Regulations for pharma industry
        6. Transit merchandise can escape Customs
        7. Linkage Gazette proves a useful tool
        8. Drugs patent reforms introduced
      7. Licensing, Tech Transfer Articles
        1. Creating a secure franchise system
      8. Anti-Piracy, Anti-Counterfeiting Articles
        1. Beat the counterfeiters in Mexico
        2. Battling counterfeits through Customs
        3. Getting the Deal Through Trademarks 2010
        4. Enforcing plant variety rights in Mexico
        5. Pharmaceutical Trademarks 2009
        6. Internet Issues
        7. Anti-counterfeiting 2009
        8. Vegetal variety rights enforced
        9. New Customs rules lead to seizures
        10. Anti-counterfeiting 2008
        11. 2 more items...
      9. Media, Sports & Entertainment Focused Articles
        1. Whither Rental Rights?
        2. Improved protection for personalities
      10. Life Sciences Focused Articles
        1. Supreme Court upholds the worth of formulation patents
        2. Repercussions expected on medicine advertising campaign in Mexico
        3. Framework for biotherapeutic products established
        4. Pharmaceutical Trademarks 2009
        5. Pharmaceutical Advertising 2008
    2. Webinar Archive
      1. Webinar - Digital Rights Issues in Copyright Law
      2. Webinar - Data Package Exclusivity Rights in Latin America
    3. Recognition
    4. News
      1. Mr. Sergio Olivares Sr's Passing
      2. Sergio Olivares Sr. Retires After 40 Years
      3. Pharma Linkage Regulations Supreme Court Decision
      4. Managing IP magazine has once again awarded Olivares & Cia.
      5. Modifications Intellectual Property Law
  5. Events
  6. Offices
  7. Contact Us

Home » Our Practice » Practice Areas » Trademarks

Trademarks

Olivares & Cia. fiercely protects and enforces its clients’ trademark rights. With more than 40 years of experience in trademark law in Mexico and abroad, Olivares & Cia. is a leader in this area of intellectual property.

Our trademark clients cross several industries – food, beverage, household products, luxury goods, clothing apparel, entertainment, and leisure, to name a few. Because Olivares & Cia. has a wide range of legal service options, clients rely on the firm for legal counsel concerning other areas affecting trademark rights – regulatory, licensing, consumer, unfair competition, anti-counterfeiting, and litigation. We represent companies of all sizes, from small businesses to members of the Fortune 100.

Olivares & Cia. will help you determine the strength of your trademark rights so you can fully realize their value in your business strategy. We will reinforce that strength with services tailored specifically to your trademark portfolio needs – searches, registrations and renewals at the Mexican Institute of Industrial Property, due diligence, audits, license agreements, assignment agreements, anti-counterfeiting, litigation and asset sales / acquisition.

For some of our multi-national trademark clients we also secure trademark rights across the Latin America region. We have an extensive network of well established relationships with many of the most highly regarded and proven law firms across Latin America. We help reduce client’s risk and workload by managing trademark portfolios in a region of the world that many companies and non Latin law firms have found serious problems with IP protection in general.

The Trademark Group has won various awards, including Managing IP magazine’s Trademark Award. Additionally, Olivares & Cia. is the only firm to be ranked in the top tier of Chambers Latin America and Managing IP’s ranking systems.

An Industry Representation of Our Clients:

  • Media, Sports, and Entertainment
  • Pharmaceutical
  • Information Technology
  • Food and Beverages
  • Tobacco
  • Chemicals, Biotechnology, Medical Devices, Nanotechnology, Life Sciences, Plant Varieties, and Agro-Business
  • Electronics
  • Luxury Goods, Clothing, Jewelry, Cosmetics, and Perfumery
  • Hotels, Restaurants, and Tourism
  • Banking
  • Insurance
  • Oil, Gas, and Energy
  • Automotive
  • Construction, Real Estate, Machinery, Tools, and Metals